When it comes to marketing, Facebook Messenger is becoming more popular, but does it have the power to improve your sales and brand image? To find out, keep reading. This article will provide you with some of the most important facts about Facebook Messenger. You’ll have an idea of how to use it to promote your business. We’ve put together some of the best ways to do this below. First and foremost, it helps you build better customer relationships. For example, instant customer service and the ability to share promotions and offers can help your brand build stronger relationships. Once you build a connection with your customers, they’ll continue to shop with you, make repeat purchases, and become brand advocates.
Another way to utilize Facebook Messenger for marketing is by running advertisements. Facebook Messenger advertising works a lot like Facebook’s regular ads. These ads will appear within the Messenger app and the Messenger home, but they are different in some ways. For example, Click to Messenger ads allow users to jump from Facebook’s news feed to a conversation in Messenger. Sponsored messages, on the other hand, are a great way to get started in a conversation with a new prospect.
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Facebook Messenger also requires users to pay attention. Much like their email inbox, users must open a Messenger message to clear the notification. This action helps you build relationships with your audience, as Facebook users are busy scrolling their newsfeeds. By opening the door to a conversation, a Facebook Messenger ad can make a sale. If the ad is designed well, users will be more likely to open it and read more about your business.
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